Guides
How local search actually works, what a lead in your trade is worth, why shared leads close so badly, and how to price a lead source so it makes money. No jargon, no theory you cannot use on Monday morning.
Lead generation · 8 min read
Rank and rent is a local lead generation model where an SEO operator builds a niche website, ranks it in Google for local service searches, then leases it exclusively to one business in that market. The business pays for the calls the site produces, not for SEO work, and the operator carries all the ranking risk upfront.
Read the guideLead generation · 9 min read
Lead marketplaces sell the same homeowner to three to five contractors and charge every one of them. A leased ranked website sends each call to a single business at a fixed cost. The difference shows up most clearly in close rate and in what you pay for jobs you never win.
Read the guidePricing · 8 min read
A lead is worth your average job value multiplied by your close rate multiplied by your gross margin. For most trades that lands somewhere between $60 and $600 per lead — which is why paying a fixed monthly lease for exclusive calls usually beats paying per shared lead.
Read the guideLocal SEO · 10 min read
Google ranks local searches through two separate systems: the map pack, driven by your Google Business Profile and proximity, and the organic results, driven by your website. They use overlapping but different signals, and a contractor who understands the difference stops wasting effort on the wrong one.
Read the guideLead generation · 7 min read
An exclusive lead reaches one contractor. A shared lead reaches three to five. That single difference changes close rate, the price you can charge, how the customer treats you and whether the job is profitable at all.
Read the guideOperations · 8 min read
Most contractors lose more revenue to missed and mishandled calls than to weak marketing. Answering within three rings, running a short structured intake, and following up on every unanswered call recovers jobs you are already paying to generate.
Read the guidePricing · 8 min read
Cost per lead suits businesses testing volume, a flat retainer suits steady high-volume operations that want predictable costs, and revenue share suits high-ticket trades that prefer to pay only when jobs close. The right choice depends on ticket size, seasonality and cash flow.
Read the guideLocal SEO · 8 min read
A new local service website typically takes three to six months to show meaningful movement and nine to eighteen months to hold competitive placement in a mid-sized metro. Competitive trades in large metros take longer. Leasing a site that already ranks removes that waiting period.
Read the guide30 days free on a live ranked site in your city. No setup fee, no contract, one business per market.
Mike R. from Dallas, TX
booked a discovery call for roofing leads
12 minutes ago