Lead generation by trade
Every site below is built for a single trade, ranked in Google for the searches homeowners actually type, and leased to one business in one market. You are not buying SEO work or shared marketplace leads — you are leasing a finished asset that already produces phone calls. Pick your trade to see the search terms it targets, typical job values, and what the lease includes.
Plumbing is an emergency trade. When a water heater fails at 9pm or a main line backs up on a Sunday, the homeowner opens Google, taps one of the first results and calls.
Roofing has the highest lead cost of almost any home service, and the worst shared-lead economics. A single roof replacement is worth more than a year of most other trades' jobs, so every marketplace, every ad platform and every competitor is bidding for the same homeowner.
HVAC is the most seasonal trade in home services and the most punishing to market badly. When the first 100-degree week hits, every contractor in the metro raises their ad bids at once.
Tree work is a high-ticket, low-competition-online trade. Most tree companies market by yard sign and word of mouth, which leaves the search results wide open in a surprising number of cities.
Landscaping splits into two very different businesses: recurring maintenance and one-off design and installation. The search terms are different, the customers are different, and most landscaping websites chase neither properly.
Electrical work has quietly become one of the best trades to rank for. Panel upgrades, EV charger installs and whole-home generators have pushed average tickets up sharply, while most electricians still rely entirely on referrals.
Pressure washing is the easiest trade in this list to get started in and the hardest to keep booked. Equipment is cheap, competition is thick on Facebook and thin on Google.
Restoration is the highest-value emergency category in local search, and the most aggressively contested. Every lead vendor in the country sells water damage calls, often to four companies at once, at $60-$200 a pop.
A broken garage door spring is a same-day emergency: the homeowner's car is trapped and they are searching from their driveway. Intent does not get more immediate than that.
Concrete is a project trade: bigger tickets, longer decision cycles and homeowners who compare two or three contractors before committing. That makes early visibility disproportionately valuable — the contractor who appears first usually sets the expectations the other quotes get measured against..
Emergency trades — plumbing, garage door, water damage restoration and HVAC — convert fastest because the searcher needs someone today and calls one of the first results. Project trades — roofing, concrete and landscape design — convert slower but carry job values in the thousands, so a handful of calls a month pays for itself several times over. Under-marketed trades like tree service and pressure washing sit in between: lighter competition on Google makes placement cheaper to hold while ticket sizes stay healthy.
Every trade above is city-specific. Check the market pages to see which trades are open where you work.
Tell me your niche and city and I'll check whether a ranked site is open in your market — usually within 24 hours.
Mike R. from Dallas, TX
booked a discovery call for roofing leads
12 minutes ago